Jul 22

The Secrets to Expanding Your Client Base

While it’s quite obvious that more customers equates to more profits, it may not be immediately apparent how to achieve this goal. With the right tactics and attitude though, you can reach out and connect with the public in a highly effective manner. To help you improve your corporate prospects, here are a few ways in which you can expand your client base in the future. Remember that this is just general advice, and some tweaks may have to be made for your particular company or sector.

 

client base

image credits: geralt-pixabay.com

 

Boost the Public’s Confidence

If someone is indifferent or confused about your business, chances are low that they will actually buy anything from you. Instead, you have to build up an image of quality, reliability and value so that people are more easily persuaded to give you their money. Whether advertising online or through client phone calls, give the public a solid reason to use your company’s products or services. Repeatedly go over your advantages and they will then have more chance of making a transaction. Be clear about what you can offer, eliminate their hesitation about what you offer, and make that important sale.

 

Become More Visible

So that you build up a solid, reliable brand image, you’ll need to situate your marketing material in as many places as possible. The more an individual sees your ads, the more likely it is that they will make a purchase (as long as those ads are subtle and non-invasive as well!) Use billboards, make a blog, phone up past customers; do everything that you can to reach out to the public to let them know about your products or services. By thinking about the right strategy, you can also do all of this in a cost effective manner.

 

Eliminate Any Distrust

You’ll also need to take measures to avoid any negative publicity that can result from your marketing efforts. For example, if you’ve released a new promotion, you may experience a massive surge in enquiries. Here, overflow call handling can be a great way to deal with the excess in customer correspondence while still maintaining your high quality of service. If something does go wrong, act on it as soon as possible, offering to rectify the situation as best as you can. Research has shown that a customer who experiences unsatisfactory service still has a high chance of returning if the matter is dealt with promptly and willingly.

 

Show Your Enthusiasm

Since making a purchase is an emotional thing, the more positive feelings you pump into the sale, the more likely it is to be successful. If you are passionate about what you can offer, and enthusiastically go over the benefits of your products, services and your company, the customer will then tap into that. Whether via the internet or over your office phone lines, you should let the public know how they can gain a higher quality of life by choosing your company and buying whatever you offer. This positive spin will play a huge role in how successful your marketing campaign actually is.

 

Create a Deadline

Since most people tend to procrastinate and delay with purchases, you should always instil a sense of urgency before making a sale. Let the customer know this promotion is only around for a short period of time or that stocks are limited. This will then force them to make a quick decision and hopefully buy your product. Applying for all areas, including online deals and phone promotions, this added deadline should work very well when combined with the positive image you’ve created through the above techniques.

Jul 22

The Evolution of Product Design: Mobile Phones

Like many pieces of technology, the Mobile phone is a product that has evolved drastically over it’s existence. Companies like Formzoo Designs are forever looking for new ways to improve product design in order to better the consumer experience. Since the very first mobile phone call in 1985, mobile phone technology has completely transformed the way we live our lives. Indispensable, convenient and the hub of most of our social activity, the past 29 years has seen the humble mobile phone morph into a high-tech gadget that many simply can’t do without. It’s exciting to ponder just what the future mobile phone will look like. But in the meantime, it helps to have an understanding of just where today’s mobile phone came from. Here’s a brief rundown of the evolutionary stages in the development of the humble mobile phone to this day.

 

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Itall began with green

The very first mobile phones released onto the mass market were not able to sport the kind of colourful displays that are now a mainstay of mobile phone technology. Rather, the first mobiles were limited to green screens with black text. Also, these first generation mobiles were hardly mobile at all. Looking and almost weighing as much as a brick, they didn’t have a long battery life (maximum 20 minutes talk time was the norm) and cost thousands of dollars. Still, however much they fell short of the dream of mobile interconnectedness, they were a positive development and a great sign of things to come.

Then came colour

It wasn’t until 2001-2002 with the release of the Ericsson T68 and the Nokia 3510i that mobile phones entered the colourful display age. The opening years of the 21st century also saw screen sizes get bigger: from the standard 3 inch screen of earlier years to upwards of 5.5 inch with the new generation of mobile phones. Pixel density increased too, which resulted in overall better quality images on screen.

Enter the camera phone

At around the same time that mobile phones were entering the colour age, a number of phone companies (e.g., Sanyo and Nokia) released the very first camera phones onto the market. Although image quality at the time was poor compared to today’s standard (an age where the social phenomenon of “the Selfie” has taken the world by storm) it was an important development in the evolution of the modern mobile phone.

Mobile surfing

If there was one development in the evolution of mobile phone design that has made the most impact on the world, it would have to be the introduction of mobile Internet connectivity. Although first developed in Japan in the late 1990s, it wasn’t until the first half of the 21st century that Internet-enabled mobile phones grew in popularity. This new generation of mobile phones allowed users to access real-time information and paved the way for the Smartphone that was soon to come.

The age of the Smartphone

Technically speaking, the first Smartphone ever developed was the IBM Simon released in 1993. The Simon contained a calendar, fax, touch screen and a range of extra features. However, it was far too bulky and expensive at the time to ever take off. It wasn’t until the mid 2000s that small, compact and feature-rich Smartphones flooded the market and changed the future of mobile phone technology for ever. The Blackberry was one of the first Smartphones that grew in mass appeal in the early 21st century, followed by the iPhone and Samsung Galaxy. These models allowed users to access all types of information, connect with others over phone lines and data connections, and manage their day-to-day lives from the convenience of a device that fits easily in a pocket.

It’s truly exciting to ponder just where things will lead in the future. Mobile phones are simply here to stay, and no doubt that will make our lives easier. What are your thoughts on the future of mobile phone technology? Where do you see things going? Leave your comments below and contribute to the discussion today.

Jul 19

What is a Photocopier? It’s Probably More Than You Think

Photocopiers were invented in the 1960’s in response to the need of businesses to reproduce documents quickly.

Their speed and efficiency quickly made them a standard piece of equipment for any office, particularly those in the government, education and medicine sectors where there was a heavy reliance on high volumes of paper.

 

photocopier

 

Since then, apart from their capacity to reproduce copies of documents, photocopiers bear little resemblance to the machines they once were; the world has changed and the once humble photocopier has adapted successfully in response to the needs of it.

The dawn of the digital age brought with it new ways of communicating information. Industries that once relied on paper as a means of disseminating information, obtaining authority or promoting their services were no longer limited to hard copy documents to do business.

The use of fax, email and digital storage facilities transformed the way that all businesses manage their communications and much comment has been made about the potential for digital systems to make offices ‘paperless.’

However, the reality is that for most organisations, digital systems act as a complement to hard copy and are not a viable replacement of it.

Now more commonly known as the multi-function printer (MFP), the photocopier has a host of functions which continue to make it an essential piece of kit for any organisation.

Today, manufacturers like Konica Minolta, Lexmark and Kyocera produce a comprehensive range of MFPs that suit the specific needs of business users in various industries.

Some of those developments include:

  • Print and copy speeds of A4, A3, Letter, Banner and Legal documents of up to 2 million pages per month
  • Standardised duplex-printing to reduce wastage
  • Network and Cloud connectivity which allows users to scan documents directly to, or print directly from the Cloud, network folders, web pages or email addresses
  • Remote Access which gives users anywhere in the world the option to print or store documents, while assistance tools enable users to get advice or instruction on how to perform tasks or resolve issues without the need for a technician to be in attendance
  • Eco-Performance tools which monitor equipment use and automatically control sleep timers to minimise energy consumption and reduce operational costs and any environmental impact
  • Security Authentication functions including ID cards, password and fingerprint scanners, which control access and assure responsible use
  • Digital data storage for the purposes of organising and archiving documents
  • Secure 128-bit encryption which ensures that any confidential or sensitive documents digitally stored are secure
  • Efficiency software including Papercut™ which tracks and audits paper consumption to maximise the cost-efficient use of consumables and Adobe EchoSign which lets users get digital signature authority in seconds
  • Touchscreen panels which are user-friendly and allow users to access, modify and manage documents

So, what is a photocopier?

It’s a piece of office equipment which keeps abreast of technological developments to meet the business needs of today, and tomorrow.

To find out more about how a MFP can be an asset to your operations, contact the industry experts at Photocopier Supplier

Image via photocopiersupplier.co.uk

Jul 15

SEO Remains Important to Maximize a Website’s Potential

Staying on top of the latest techniques is vital for making a website rank high in the search engines. Often times, you need to take a multi-step approach towards integrating a number of platforms such as Facebook, Twitter and YouTube channels to reach a fuller spectrum of audiences. Furthermore, what you have to say, and how you say it, can make a huge difference in how the algorithms of Google recognizes a website. You don’t only want to rank high, you need to rank high for the specific audience your site is reaching out to. The most recent methods of search engine optimization makes that possible.

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image credits: patpitchaya – freedigitalphotos.net

Local SCO services can help you target the people inside your community and industry. The three major search engines, Google, Yahoo and Bing, are powerful tools for growing the brands of new and established businesses. Always updating your company information for products and promotional sales, while staying easy to find and prominent in Google Maps, will practically drive the customers to you.

Hybrid SEO services uses strategic methods to address every angle of marketing potential in a mixture of ways. Examples include optimizing the content of website landing pages and their URLs, applying manual link building that connect to high profile sites, and strategizing market techniques through the use of analytical tools and monthly reports.

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