A strong brand can be the difference between your business succeeding or failing. In short, branding is everything.This is because it communicates to the consumer your business’ product and identity. Even though the visual branding of a business is a very important aspect, it is much more than just a good logo.If you’re starting a new business or reconsidering your existing brand’s image, these four reasons explain why it might be worth thinking about your company branding.
Branding Can Make the Right Impression
Colours, logos, typefaces and layout are all aspects that contribute to making an impression, where it’s as customers come into contact on the street, or when they land on your business’ website. If the colour schemes, layout and other design elements connect with your ideal customer, you’ll be more likely to gain their trust and their business. However, the combination of these differs between businesses and personalities. Conversely, if your visual branding doesn’t align with what people expect within the industry, it could hurt your business. There are many design studios such as 40/40 Creative that can assist with forming a brand identity that sends the right message to your ideal customer. You only have seconds to make a good impression, so it’s important for your business to be branded well.
Branding Supports Advertising and Marketing
A strong brand personality can be leveraged through advertising and marketing, whether it’s visually or through intangible aspects such as company values. If you have a strong brand that your customers associate with a certain image, your advertising becomes more focused. This also means less effort is needed to communicate basic information about the business and what you stand for, so more time can be spent on communicating the key selling points of the business.
Branding Promotes Loyalty and Grows a Business
With a strong brand you don’t necessarily have to be the best. For example, Levi’s aren’t necessarily the best jeans in the marketplace, but their reputation and brand recognition means they often come to mind first for many people looking for jeans. Therefore, creating a strong brand will be rewarded with customer loyalty over time. An established brand can also easily introduce new products or services to grow the business and expand under a strong, recognisable name.
Brands Help Make a Business Memorable
One of the most powerful reasons for building a brand around your business is the instant recognition it can bring to your business – just think of the McDonald’s Golden Arches or Pepsi red, blue and white circle. With just a simple design, and no words, a logo can serve as the face of the company and elicit an understanding of the company’s character, values and message with just a quick glance. Brands also help differentiate you from your competitors, even if you’re selling exactly the same product. This is just another reason that speaks to the importance of building a strong brand.
A strong brand can’t be created overnight, but building the right branding around your business is an essential element in ensuring its future success and longevity. That’s why business owner should always turn their attention towards branding when considering their image and identity.