4 Reasons Why Branding Is Important to Your Business

A strong brand can be the difference between your business succeeding or failing. In short, branding is everything.This is because it communicates to the consumer your business’ product and identity. Even though the visual branding of a business is a very important aspect, it is much more than just a good logo.If you’re starting a new business or reconsidering your existing brand’s image, these four reasons explain why it might be worth thinking about your company branding.


Branding Can Make the Right Impression

Colours, logos, typefaces and layout are all aspects that contribute to making an impression, where it’s as customers come into contact on the street, or when they land on your business’ website. If the colour schemes, layout and other design elements connect with your ideal customer, you’ll be more likely to gain their trust and their business. However, the combination of these differs between businesses and personalities. Conversely, if your visual branding doesn’t align with what people expect within the industry, it could hurt your business. There are many design studios such as 40/40 Creative that can assist with forming a brand identity that sends the right message to your ideal customer. You only have seconds to make a good impression, so it’s important for your business to be branded well.

Branding Supports Advertising and Marketing

A strong brand personality can be leveraged through advertising and marketing, whether it’s visually or through intangible aspects such as company values. If you have a strong brand that your customers associate with a certain image, your advertising becomes more focused. This also means less effort is needed to communicate basic information about the business and what you stand for, so more time can be spent on communicating the key selling points of the business.

Branding Promotes Loyalty and Grows a Business

With a strong brand you don’t necessarily have to be the best. For example, Levi’s aren’t necessarily the best jeans in the marketplace, but their reputation and brand recognition means they often come to mind first for many people looking for jeans. Therefore, creating a strong brand will be rewarded with customer loyalty over time. An established brand can also easily introduce new products or services to grow the business and expand under a strong, recognisable name.

Brands Help Make a Business Memorable

One of the most powerful reasons for building a brand around your business is the instant recognition it can bring to your business – just think of the McDonald’s Golden Arches or Pepsi red, blue and white circle. With just a simple design, and no words, a logo can serve as the face of the company and elicit an understanding of the company’s character, values and message with just a quick glance. Brands also help differentiate you from your competitors, even if you’re selling exactly the same product. This is just another reason that speaks to the importance of building a strong brand.

A strong brand can’t be created overnight, but building the right branding around your business is an essential element in ensuring its future success and longevity. That’s why business owner should always turn their attention towards branding when considering their image and identity.

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Easy Ways You Can Improve Your Website

Do you feel like your website needs some improvement? There are plenty of ways you can improve your site, and many of them are so easy! Take a look through this guide for 8 easy ways you can improve your website:

Make Your Load Time Faster

If your website takes longer than a second or two to load, you’re not going to make a great impression on visitors. If you can make your load time faster by getting rid of unnecessary add ons, especially flash, you’ll improve your website in no time.

Improve The Quality of Your Content

Take a look at your content and be honest; can you improve it in any way? If you can improve the quality, then do so. You might make your content more relevant, longer, or better written. Be sure it’s original too. The higher the quality of your content, the better your site and SEO.

Track How Your Visitors Use Your Site

When you begin to track the ways your visitors use your site, you can see what they like. You can see the pages they’ve spent the longest on, what they did, and then make qualified guesses as to how you can improve your site. You can also see what isn’t working so well.

Split Testing

Split testing is essential, and it’s something you should do in the long run and not just once. You send two versions of your site to two halves of visitors and see which gets the best response. Just make sure you only change one small thing at a time, or you won’t know why it was more successful. You can continue to do this until you have the ultimate version of your website.

A Friday night in with the dogs (reading Responsive Web Design)
Image credit: Chasing Daisy – https://flic.kr/p/9UmsCJ

Add a Clear Call to Action

A clear call to action is so important. Although your visitors may be intelligent people, sometimes you need to let them know what you want them to do. You can’t just assume they’ll do it.

Switch to WordPress

WordPress is one of the best platforms, if not the best platform to build your website. When you switch to WordPress, you’ll be able to create an overall better web design when it comes to looks and functionality.

Upgrade Your Hosting

The better your hosting, the better and more reliable your website. Make sure you research different hosting services to be sure you’re using the best one for you.

Include Contact Information

Include multiple ways to contact you, so that your visitors have options. A phone number and an email address may suffice, but it might also help to see where your business is based.

Use these 8 easy tips to improve your website and you’ll love the results. Remember, improving your website is an ongoing thing, and not just something you do once. Continue to improve your website over time and you won’t get stale. You’ll continue to build up your customer base and go from strength to strength. Let your website be a reflection of you. Any thoughts of your own? Leave them below!

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The Essential Tech Involved in Oil and Gas Extraction

The oil and gas industry is huge, and it is now using all kinds of new technologies to make profit margins larger. It also improves speed and safety in the industry.

Tech for Remote Locations

Nowadays, oil and gas is being extracted from some of the most remote and distant places on the planet. This is a good thing in many ways, mainly because it allows new reserves to be found and taken advantage of. But it also poses new risks, and it means that new safety measures have to be put in place. Telemedicine companies are being used to help recovery when workers get injured doing their job, for example. The newest technology also makes it easier to drill in these new, unknown environments in the first place.

Tech that Limits Damage

One of the most pressing concerns at the moment is the risk that oil consumption poses to the environment. We all know about the very real dangers of global warming. And now more and more people are waking up to the idea that something needs to be done to make the situation better. This is where new, modern technologies can have an impact on oil companies. There are all sorts of technologies that are being used to limit the harm caused by hydrocarbons, or instance. And there is still an effort to find cleaner ways of generating energy too.

Fuel Upgrading Tech

If a type of oil can be converted into a better type of oil, this is something that companies understandably want to do. And now this is something that’s possible. It can be done by using Fractal Systems, which is a type of technology that makes it possible to turn an inferior form of oil into a more appealing and valuable type of oil. This is being used to upgrade heavy oils and bitumen into lighter oils. This is also better for the environment because they pollute much less than heavy oils.

Essential Software

Software can now be used by oil companies to map out where they have drilled and where they may want to drill in the future. This is something that allows them to recreate huge masses of land on screen using digital technology. This is essential because it allows them to adjust flows and monitor the progress of the drilling job. There is also oil and gas software that makes it easier to manage the flow and transportation of oil from one location to another when it comes to distribution.

West Texas Pumpjack.JPG
Image source: http://bit.ly/20plWUy

Laser Technology

One of the key problems that the oil industry has had to face is how they’re going to reach the oil that’s hard to extract. But thanks to the latest technology, they know believe that they’re going to be able to reach more of the oil than they previously thought would be possible. Long distance laser technology is now being used by companies. It allows them to destroy the hardest types of rock that are encountered in the process of oil extraction. And they are also using tech that allows them to stimulate microbes in the earth.

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How EU Data Protection Regulation Will Impact Your Business

Following European Commission debates, the end of this year sees the publication of new legislation governing how personal data is to be stored and processed by EU member states. These proposals look to unify and streamline rules across the EU, whereas at present all 28 states have markedly different rules and interpretations for personal data protection. The new legislation will create an even rulebook for all of the EU, including penalties for violations and misconduct.

The new rules will have the most impact on cloud service providers. While currently across the member states, data protection responsibilities fall upon the business owners, following publication in 2016 Cloud Service Providers (CSPs) will have legal obligations to ensure that data stored and processed in their systems is adequately protected.

In practical terms, what this means for CSPs is a lot more work – establishing cloud servers will mean working with clients to establish exactly what kinds of data will be stored on the servers and finding the most appropriate protection and encryption procedures for these. In general, CSPs will be forced to offer a more bespoke service to clients large and small. Additionally, servers face legal obligations to notify clients and a Data Protection Authority of any security breaches within 72 hours. Businesses can expect to pay a good deal more for their cloud infrastructures because of these additional rules, or risk facing a fine of up to €100 million, write Computer Weekly.

The new rules set out will have a wider global impact than just the EU – cloud servers from the US and outside the EU will be affected if holding data of clients from within the EU, as it is the residents to whom the laws apply. The ‘right to be forgotten’ clauses are a large contesting point for this global impact, as it allows EU residents to demand their data be deleted once it is no longer needed.

What this means for EU residents is peace of mind, the right to be forgotten, as well as increased transparency between clients and data processors, with the knowledge of how personal data will be used. Companies are now being urged to upgrade their data protection in anticipation of the EU’s implementation of the laws in 2017. Landmark Technologies welcome the changes, stating that too many businesses are risking too much by utilising basic protection methods such as passwords. What most businesses need, they argue, is Multi Factor Authentication (MFA), which layers multiple methods of authentication together. This offers increased protection for businesses, as well as more freedom for workers to bring their own devices or work on a mobile scale. This meets the requirements as laid out by the European Commission, as authentication methods can be customised depending on the volume and types of data being used.

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Top 5 Smartphones with Powerful Battery

Smartphone users are usually troubled with one of the hitch that they have to endure with their heavily priced mobile phones and that is the battery backup. Given the kind of models that are launched in market in current world, having a mobile phone with great specifications is no big deal. But most of the smartphones lack in offering good battery life. It is a huge matter of concern for buyers. For people that are closely concerned with this facet, here are some of the mobile phones that they can explore in the market:

Gionee Marathon M2

The Marathon range by Gionee has amazed the market with its captivating looks and admirable features. It is the antecedent of Marathon M3. Turning your attention towards the topic of today, the battery life of this model is 4200 mAh. I must say that it is a praiseworthy contribution by this brand when compared to other models in the market. Other features that you can find in the cell are: a 5 inch screen with 854×480 pixels resolution. Other than that you have got 1.3 GHz quad core MediaTek Processor with 1 GB RAM and 400 GPU Mali. This model also allows you to tag up 32 GB external storage via SD card.

Lenovo P780

Mobile articles by Lenovo are also praiseworthy as they are embedded with all the major features and ensure optimum functionality. Lenovo P780 has got massive admiration due to its impressive battery life. Well, this model is fashioned with 4000 mAh battery capacity which is definitely something amazing. No matter how much you use your mobile, you can go with it without fearing of a battery crash any soon.

Gionee Marathon M3

What better can you find when you are getting a battery capacity of 5000 mAh.  Gionee Marathon M3 splashed out of the blue with such an amazing battery life for all the people who crave for this feature. You can easily use the phone for 2 days without having to charge it. The results of this model are quite impressive as the people who have used the phone seem to give positive reception about this model.

Micromax Canvas Power A96

Micromax mobiles have given a sigh of relief to the market. Their models are brilliantly crafted for all sorts of customer needs. Micromax Canvas Power A96 is a hit model, counted in terms of massive battery life. It has 4000 mAh battery capacity. You can find this model very reasonably priced. It is a perfect purchase for buyers who are keeping an eye on affordable mobile sets with great battery life.

Lava Iris Fuel 60

While keeping an account for mobiles with commendable battery life, how can we possibly miss Lava Iris Fuel 60? This model is available in battery capability of 4000 mAh, which I believe is pretty cool. By having such a cell phone, you don’t have to carry a power bank along-with 24×7. Once you charge the battery completely, you can expect 2 days processing without any trouble.

Image source: pixabay.com

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