4 Ways Your Business Can Reach More People

Whether your business is struggling or looking to move into new markets, you need to reach new customers to make a success of your business. Here are 4 ways you can do that today!

  1. Give New Incentives

Sometimes, people need a tangible reason to use your business. Maybe they’re already using a rival of yours and are happy with the service they’re receiving from them. The only way to reach these people is to give them incentives to use your business. The form these incentives take can be entirely up to you.

Why not try giving out free services to potential customers to get them into your business. Once they’ve seen what you have to offer, they’ll be able to see whether what you’re offering is worth buying again in future. This is the exactly the kind of result you should be looking for.

  1. Offer Content

Reaching new people doesn’t have to be primarily focused on sales though. By making people aware of your business and having them interact with you, you’ll expand your brand and awareness. And this in turn will lead to increased sales in the long-term. Sometimes, it’s best to play a long game!

One way to get people visiting your website and aware of your business is to create interesting content. This could mean starting a blog that would appeal to the kind of people you regard as your target customers. Or you could create video and image based content for them to view. As long as it gets people flocking to your website, it’s a good thing.

  1. Don’t Underestimate Your Community

If you’re a relatively small business, you shouldn’t be aiming too high, too soon. Focus on where you’re at know and grow your business up from the ground. Look at ways in which you can get more people in the local community interested in what your business has to offer to them.

A lot of small businesses assume that they should be thinking big before they’ve even got the basics right. Set up events in your local community or sponsor a local sports team to create maximum exposure and get your name out there. It’ll lead to an upturn in interest in your business, and that can only be a good thing.

  1. Create an App

Everyone uses apps on their phones and tablets nowadays, and that includes your target customers. If you want to reach an entirely new range of people with complete ease, you should think about creating an app for your business. It’ll make it a lot easier for people to use your services and interact with you business.

It’s not as hard to create an app as you might think either. If there’s someone in your business who can create an app, ask them to do it for you. Or just contact an app development company. They’ll do all the hard work for you and finish the project to a professional standard.

To sell to more people, you have to be able to reach more people. Employ these 4 helpful methods if you want to interact with a greater number of potential customers.


Image source: Pixabay.com

Understanding the Evolution of Technology and How it Impacts Our Daily Lives

From the moment you awaken in the morning, you are surrounded by technology. What you do in the first hour of your day may be similar to what someone two centuries ago did, but the items that you use to do it are vastly different. Electric lights, digital alarm clocks, heated hair styling appliances, drip coffee makers, hot water heaters and indoor plumbing, televisions, computers and cell phones have made this time much easier for most people. And yet, much of this technology is designed not to call attention to itself, but to allow us to live our lives efficiently without giving them much of a thought at all.

What is Technology?
Though many think of computers when asked to speak of technology, the definition is much more basic. Technology can be anything that makes the ability for people to do what they do more easily. The assembly line system for manufacturing is an example of technology. So is the invention of written language. However, over the past century, technological advances have often been electronic.

The Electronic Age
Today, the computer age has begun to create a new world of possibilities that seem limited only by an inventor’s imagination. Online companies are discussing delivery by package drones within a few hours of an order. Smart phones and watches can bounce off satellites that we launched into our planetary orbit in order to help someone find their way, or even to video chat with someone a continent away. Computers are being built into everything we own– appliances, cars, even our beds. Components like printed circuit boards like those sold by Streamline Circuits are easy to find in online stores and incorporate into your own inventions.

There is, of course, a drawback to making things too simple. In society, simplicity can cause a lack of ability and resourcefulness. The ability to self-navigate and read maps may be impaired by relying too heavily on directional mapping programs. The ability to do math in your head may not develop if you are always using a calculator. Essentially, when a technology becomes ingrained into society, the knowledge of how to do it “the old fashioned way” may not be learned. This is not a problem except in times where the new technology isn’t readily available.

Technology is an ever-changing process to improve the lives of the people creating it. Though some things may miss the mark, other technological advances can fundamentally and permanently improve our lives. We now live longer and enjoy access to more information than at any other time in history.


Energy Insight: Five Student Technologies for Harnessing New Energy Sources

There’s no denying we are in an energy crisis. Our future must contain new, advanced methods of harnessing energy and electricity from sources other than those currently in use. Nuclear power plants are unstable, and oil-based energy is limited, dirty, and (unfortunately) managed by corrupted corporate interests. However, researchers from all over the world are actively searching for new ways of harnessing energy from alternative sources. Some of these methods already exist, and are being improved through continual research. Others are merely in their development phases.

Molecules that Harness Solar Energy
Chemists working at the University of Copenhagen have been experimenting with a new molecule capable of harvesting solar energy. The goal is to synthesize a version of this miracle molecule and make it capable of storing the energy for extended periods and releasing it on demand. While still in its infancy, this technology would be revolutionary in the renewable energy industry.

Solar Winds
Solar winds have been found to act in a very different manner than do the winds here on Earth. NASA probes have found that these winds increase in speed and temperature as they move away from the source. This discovery could be used theoretically to create a new type of nuclear energy.

Water Evaporation
A researcher at Columbia University has been working with a spore which can shrivel and retain shape based on humidity. Using this spore to coat panels, he has managed to create a generator capable of producing energy from water evaporation.

Spherical Solar Collector
An existing solar energy company recently experimented with redesigning the traditionally flat solar panel. Their creation is shaped like a giant, crystal ball, which has proven capable of harnessing solar power even in moonlight! Existing solar energy companies like 1800-Solar-USA have been working to improve their existing products as well. New AMI energy is now being experimented with for home panels.

Combustible Ice
Chinese researchers have found what has become known as combustible ice in a frozen tundra environment. This “ice” is essentially frozen, natural gas, and is capable of being converted to energy via combustion. It remains to be seen whether this can be done in an ecologically sound way.

These are just a handful of examples of how new sources of energy are being discovered by scientific researchers every day. Even the older, more familiar technologies (e.g. wind and water turbines) are being constantly improved by students and researchers in the scientific community. Some cities like Palo Alto, CA are progressing more and more towards 100% renewable energy sources. Perhaps your city will be next.

Image courtesy of SweetCrisis at FreeDigitalPhotos.net

Crucial Ways To Save Money On Your Tech

If you are a tech-nerd like me then it can be expensive keeping up to date with the latest tech advancements. These days there is a new must buy piece of equipment out every other month. Some of us have the Apple events in our phone calendar. In fact keeping up to date is taking a sizable portion out your hard earned paycheck. By taking this advice you can learn how to spend less and still have some of the best items on the market.

Do Not Jump to the Easiest Solution

When your computer stops working it is easy to view it as an excuse to go shopping. You think it is time to replace it with the latest model. The truth is that most problems can be fixed by yourself or a professional. You will find plenty of PC repair companies that will fix your machine for hardly any cost at all. When it is returned to you, you will not regret avoiding buying another expensive computer. Your old one will be faster and more reliable than ever before.

Oh Really…

Be sceptical. How many of us see the next updated item on TV and immediately reach for our credit card. Most of the time some research will tell you that the new one is not that different from the one you currently own. There will be big advancements in technology and tech companies want you to believe they come along every year. This is not true. Most yearly advancements are nothing more than small tweaks advertised to look more important. Check the reviews and make sure you want to spend five hundred pounds to slightly improve the picture quality on your phone.

Just Say No

There are companies on the market right now who know they could sell you anything. You will be queuing outside their stores at midnight trying to get your hands on their next announcement. But do you need it or even want it? Smartwatches are a fantastic example of this. Do you know what a smartwatch is? A smartwatch is a tiny device that can do some of the things your smartphone can. Most of them actually need a smartphone for their features to work. Does that sound like something you need? If you can not answer that question, do yourself a favour. Ask yourself what a watch is. Then switch on the phone screen that is less than a foot away from your hand.

That’s a Pretty Name Isn’t it?

In most cases, this is what we are buying. We are not buying the cheapest product on the market or even the best product  on the market. We are buying a name or logo. Technology has become fashionable and this is a problem. It means companies do not have to make groundbreaking advancements. As long as their name has popularity they can keep making the same product with a few little changes year after year.  Buy a less popular brand name that has better reviews and you can reap the rewards of doing so.

There is some fantastic technology on the market and with real game changers on the horizon it is going to be a tremendous year. Why not wait for the real ground-breakers rather than spend money on tech you already own.

Image source: http://electronicbuyingtips.com/the-new-ipad-vs-its-competition/


Keeping a Muscle Car in Great Condition is Easy With These Tips

If you have seen old muscle cars for sale and dreaming of owning your own, you may be thinking about the maintenance. The truth is, those knowledgeable with automobiles usually like to do the work on their own, but there is a lot to be said about partnering with a professional for goods, services and maintenance. Here are some tips for keeping a muscle car in top-notch condition:

Store Your Car Safely

One of the main tips to maintaining a muscle car is to ensure it is stored correctly. You don’t want to spend the time and money on a muscle car, and allow it to sit in the driveway with no protection, right? These cars should be stored in a garage, shed or under a carport. If exposed to the outside elements, they should also be covered to ensure they and not negatively affected by debris, such as branches that may fly past in a storm.

Perform Routine Maintenance With High-Quality Parts

Another way to ensure you keep a muscle car in the best condition possible is to make sure you are performing routine maintenance on the car. Even if the car is not driven a lot, it is still important to keep up with scheduled maintenance. This includes services such as oil changes, as oil that sits there without moving through the engine can easily turn into sludge. In addition to keeping up on maintenance, it is also important to use high-quality parts. Though these parts may cost a bit more than value brands, you always get what you pay for.

Keep Up On Industry News

There are a number of industry magazines and organizations that focus on muscle cars, and it is important that owners of muscle cars keep up on this news. There are always new products and services that come out all of the time, so it is important that people who own these cars have connections with these entities. These entities are a great resource for those who are new to the world of muscle cars, too.

Make Sure Your Car Complies With the Law

Finally, it is also important that you ensure your car complies with the laws in your state. This includes registration and insurance laws. Some people who don’t often drive their muscle cars may feel as if they can skimp on these things. However, any time a car of any kind goes out on the road, legally it must be registered and insured in all 50 states.

Images via Pixabay.com