Jul 14

Save on Advertisements by Tracking Your Phone Calls


image via calldynamics.com.au


Marketing is the heart of any business. Without it, your dreams of becoming one of the best businesses or services in your field of expertise are impossible. Marketing strategies and advertising play a very big role in making your business grow and thrive. This isn’t even a secret. Every businessperson, no matter how big or small his business is, knows that nothing would become of his business without proper advertising. This is even truer in cutthroat industries where players would resort to every trick in the book, clean or otherwise, to pull one over the competition. With this knowledge in mind, it’s crucial for thriving businesses to invest time, effort, and money on marketing strategies.


Finding out What Works Best

When it comes to choosing the right tools to help the business take off on the marketing runway, an entrepreneur or an executive should look into which platforms and strategies would work for his business best. He needs to understand that while a specific strategy could do wonders for a certain product, the same may not work for another one.

If you own a business or you are planning to start one, you need to keep in mind that where marketing and advertising are concerned, everything is a matter of trial and error. Therefore, unless you have money to spare for lousy and ineffective advertisements and marketing strategies, you should really be careful and detailed in choosing one that will work for you.

What are some of the popular marketing strategies and advertising platforms being popularly used by businesses nowadays? Here are some of the few.

  • Google AdWords
  • Facebook Advertisements
  • Affiliate Marketing
  • Blog/Website Banners and Ads
  • Yellow Pages
  • ShareASale
  • Click bank


Make Wise Choices

There are many marketing strategies and advertising solutions entrepreneurs and businesses can turn to. Social media marketing, television advertisements, Yellow pages, and affiliate marketing are just some of the few options a business can choose to promote its products and services. Knowing which method is working for your business seems to be an impossible feat for businesses. Thus, you end up wondering if you are paying too much for your advertisements that are not working or if you are investing less on a marketing platform that works for you.

Now you can actually monitor the advertisements and marketing platforms that are working for your business and those that are not. This is now possible by tracking phone calls. With a simple script or code placed in the advertising platforms you use, you are now capable of identifying which advertisement generated a sale and which ones are not working for your business.

Creating a careful assessment on where your sales are coming from will allow you to stop on advertisements that are not working in your favor and invest more on those that are beneficial to your business. You should always bear in mind that the better your advertisement and marketing strategies are, the better it is for your business, but a great marketing strategy that drives a lot of traffic but is not converted into a sale is as equally inefficient as a lousy marketing strategy.


Jul 08

Understanding File Extensions

When it comes to tech-geek terms, some of us simply can’t catch up. There are many things that we encounter daily when we use the computer but we simply accept them as the norm – file extensions are one of them. You usually save your file, .doc, .txt, .pdf, .ppt..wmv, .avi, .mov  and many others but you never really cared what those three to four letter extensions mean.


File extensions

Image via openclipart.org


File extensions or file name extensions are actually suffixes to a name of a computer file to indicate its encoding type or its file format. They are typically consists of three or four letters at the end of the filename after a period that separates them. Your computer will be able to read your file and send out a command to the proper application when you execute your file. For instance, your file.doc will open on Microsoft Word when you execute it because the computer recognizes it as a word document.

Some of the most common file extensions are .exe for executable programs, .dll for dynamic link libraries, .doc and docx which are opened and edited using Microsoft word, .xls and .xlsx for Microsoft Excel spreadsheets. There are also file extensions which can cause problems on your PC and this happens when you open a file using non-compatible software. You should also be wary of some files that you do not really recognize because most viruses come with .bat or .exe extensions.

Jun 21

House-hunting is just a tap away with Lamudi Mobile App

Finding your dream home that will go well with your lifestyle can be a stressful course. Searching for a desired property can now be just a tap away by installing the Lamudi mobile app for android phones. This app allows you to look up for homes you wish to buy on any device anytime.

Lamudi  Mobile App


Global real estate portal Lamudi recently launched an Android app Lamudi: Real Estate for Sale and Rent which hosts more than 400,000 property listings from Asia, the Middle East, Latin America and Africa. This app covers 28 countries from Lamudi’s global network, such as Indonesia, Myanmar, and of course, the Philippines – giving international house-hunters a free mobile platform to buy, rent or sell real estate on an Android device.


The unique property platform of Lamudi app is designed to meet the growing demand for mobile internet services in the emerging markets and is a world’s first mobile app to help house-hunters to find property on the go.  A key feature of the app is the match alert function, which notifies users as soon as a property that suits their needs hits the market. Users can also create a list of favorites to bookmark properties, which can be accessed at any time and on any device.


All listings feature high-quality photo galleries, detailed property information, maps, and multiple contact details for property owners or agents. House-hunters can also share their favourite properties with family and friends via Facebook, Twitter or email.


Click here to download the Lamudi Android app.  You may also visit Lamudi Philippines on Facebook and Twitter

Jun 20

Planning your trip the tech savvy way

Mobile technology is making an increasingly important impact on everyday life, with the app market expanding at an incredible rate and providing more and more things to help people take business decisions, make purchases, do their banking and organize their travel arrangements as well as providing entertainment through apps delivering movies, music and games. Here are a few apps that are particularly useful when it comes to organizing trips and days out.



Out and about

Instead of consulting maps and working out travel distances, nowadays armed with an address or zip code it’s possible to simply program the satnav to give directions to the preferred destination, easily avoiding the major highways to find alternative, more scenic routes.

There are augmented reality apps to help navigate unfamiliar cities – ideal when visiting someplace for the first time. Perhaps the most acclaimed app is Wikitude World Browser, which uses cell phone images taken by a smartphone’s camera and overlays them with a variety of geographically relevant virtual worlds – such as labels or markers indicating where the nearest ATM machine or a specific landmark is located. Wikitude allows users access to TripAdvisor and Yelp to find hotels and other accommodations and provides the ability to ‘check in’ via Facebook.


Ice hockey fans seeking tickets for a Philadelphia Flyers game during a vacation canuse the ABCtickets.com Mobile Ticket App (via iTunes for iOS or Google Play for Android) and ifnew to the city can easily locate the correct stadium using Wikitude or an alternative such as Yelp Monocle. This uses a smartphone’s compass and GPS to display augmented reality labels for nearby bars, restaurants and other significant places. Augmented reality apps help find specific places easily and quickly – particularly useful when on a trip to an unfamiliar state or city.


Vacation ideas

There are some fantastic apps for helping with ideas for cheap family vacations. Hotels.com has a free app for Android and iPhone users that is available in 30 different languages and provides access to around 20,000 accommodation deals and up to 135,000 hotels around the world. This app uses ‘sign in once’ technology – which means after the first time signing in, there is no need to remember or repeat login and password details. As it is an extension of the original website, it’s possible tosee current deals, check out hotel reviews and book accommodations without the need to use a laptop – ideal for every trip.

When it comes time for the family to eat there are several different apps to help locate great value local restaurants – one of the best of these was originally launched in Russia and is called Gvidi. With an enormous directory of restaurants, diners and other places to eat there is a lot of choice. Better still, this app uses advanced, responsive algorithms that can be tailored to fit a budget or the family’s dining preferences. It will locate restaurants according to personalized data and make recommendations accordingly. Also, there are good discounts available in certain restaurants, negotiated by gvidi.me.


Image by:  GreySmallHorse via commons.wikimedia.org

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