Aug 07

The Birth Of Heartbeat-Based Identification

Identification is considered to be one of the most important assets that a person could have. This is the very reason why we have our names being registered right after birth. However, gone are the days of evidences in black and white because its authenticity has longed been compromised.

Another unique way of identifying authenticity is our fingerprints. Accordingly, no two individuals have the same fingerprint pattern. Thus, this gave way to the invention of touch sensitive gadgets that can only be accessed by the owner’s saved fingerprint.

Since innovation is never-ending, developers were able to come up with another way of knowing the accurate identity of a gadget’s owner. This is through the use of ECG biometrics. It basically identifies people by taking note of their cardiac rhythm.

 

ECG Biometrics

photo credits: healthcareasia.org

 

Researchers found out that even though human beings have a general ECG (electrocardiogram) graph shape, each of them have varied spike measurements. It stays over time and remains even if there a change in the heart rate.

This has been eyed to be the best biological ID next to the fingerprints. The gadget’s owner will just spend few seconds touching the recording sensor using a finger from both hands and it’s good to go.

Jul 31

Wifi Hotspot, a business marketing strategy

If your line of business caters to customer service like hotels, restaurants, coffee shops and more, adding a wifi hotspot feature can keep your business growing, whether you choose to sell the access or giving it for free depends on the business location where various open hotspots are also available.

 

wifi hotspot

image via RRZEicons – commons.wikimedia.org

 

This technology-driven society can no longer fully operate if they aren’t online, as most businessmen are using the virtual office nowadays.  Most function rooms in hotels or restaurants are equipped with internet-ready access to provide more efficiency and productivity to customers who hold and conduct seminars, conventions or meetings.

One of the reasons why people stay longer in a coffee shop is not only because of their coffee but more likely the place is a wifi area, thus, enjoying their coffee cup after cup while browsing their emails using their devices.  As the trend of wifi hotspots is growing, it is considered as one of the best marketing strategies for coffee shops and other related establishments to attract more patrons and clients.

When it comes to other companies, keeping the business area a Wifi hotspot could enable faster and efficient transactions. There isn’t any faster way of sending files from one department to another but through emails and other internet dependent applications. A certain worker doesn’t have to leave his desk just to convey an inquiry to his boss and vice versa.

Jul 26

Choosing the Right Signage for Your Business

Your business storefront is the first sign that your customers will see, and it will give them a good idea of what your business is about. There are many types of storefront signs available, and choosing the right one is a matter of matching your ideas to the needs of your business.

signage

image via prioritysign.com

 

Know the Rules

Your town or city may have certain rules about what type of signage you can use for your business. In historic areas, you may be required to use wooden signage or prohibited from using neon in your sign. Other regulations may designate how much frontage you can use for your sign or outlaw certain types of signs altogether. If you are leasing a building, check with the landlord to find out if there are any restrictions on your signage. Otherwise, check with the city clerk to find out what the rules are before you invest in a new sign.

 

Keep the Theme in Mind

The signage you use for a children’s boutique is going to be much different than what you would use for a fitness studio. Wooden and hand painted signs denote upscale offerings, antiques and high end style. Neon signs suggest fun, excitement and high energy. Awnings are often used in cafes, coffee shops and restaurants to shade outdoor patrons from the elements. Whatever style you choose, be sure that it reflects the mission of your business.

 

Pros and Cons of Signage Types

If you are hoping to learn more about signage management, there are reputable sites that will teach you how to choose the right one for your business. Glass decals etched onto your store windows add a a touch of class, but may be difficult to see from the street. There window decals are popular with bakeries, boutiques and other small shops. Wooden, shingle-type signage is great for small businesses and consulting firms, but repeated exposure to the elements means that you will have to replace them frequently due to wear and tear.

Metal signs can be great for most businesses and can be designed with large fonts that allow your customers to see them from far away. Some people choose to forego a sign altogether and affix letters to the outside of the building. This can work as an economical way to advertise your business.

Whatever sign you choose, be sure to get one that will make your customers flock to your business.

Jul 22

The Secrets to Expanding Your Client Base

While it’s quite obvious that more customers equates to more profits, it may not be immediately apparent how to achieve this goal. With the right tactics and attitude though, you can reach out and connect with the public in a highly effective manner. To help you improve your corporate prospects, here are a few ways in which you can expand your client base in the future. Remember that this is just general advice, and some tweaks may have to be made for your particular company or sector.

 

client base

image credits: geralt-pixabay.com

 

Boost the Public’s Confidence

If someone is indifferent or confused about your business, chances are low that they will actually buy anything from you. Instead, you have to build up an image of quality, reliability and value so that people are more easily persuaded to give you their money. Whether advertising online or through client phone calls, give the public a solid reason to use your company’s products or services. Repeatedly go over your advantages and they will then have more chance of making a transaction. Be clear about what you can offer, eliminate their hesitation about what you offer, and make that important sale.

 

Become More Visible

So that you build up a solid, reliable brand image, you’ll need to situate your marketing material in as many places as possible. The more an individual sees your ads, the more likely it is that they will make a purchase (as long as those ads are subtle and non-invasive as well!) Use billboards, make a blog, phone up past customers; do everything that you can to reach out to the public to let them know about your products or services. By thinking about the right strategy, you can also do all of this in a cost effective manner.

 

Eliminate Any Distrust

You’ll also need to take measures to avoid any negative publicity that can result from your marketing efforts. For example, if you’ve released a new promotion, you may experience a massive surge in enquiries. Here, overflow call handling can be a great way to deal with the excess in customer correspondence while still maintaining your high quality of service. If something does go wrong, act on it as soon as possible, offering to rectify the situation as best as you can. Research has shown that a customer who experiences unsatisfactory service still has a high chance of returning if the matter is dealt with promptly and willingly.

 

Show Your Enthusiasm

Since making a purchase is an emotional thing, the more positive feelings you pump into the sale, the more likely it is to be successful. If you are passionate about what you can offer, and enthusiastically go over the benefits of your products, services and your company, the customer will then tap into that. Whether via the internet or over your office phone lines, you should let the public know how they can gain a higher quality of life by choosing your company and buying whatever you offer. This positive spin will play a huge role in how successful your marketing campaign actually is.

 

Create a Deadline

Since most people tend to procrastinate and delay with purchases, you should always instil a sense of urgency before making a sale. Let the customer know this promotion is only around for a short period of time or that stocks are limited. This will then force them to make a quick decision and hopefully buy your product. Applying for all areas, including online deals and phone promotions, this added deadline should work very well when combined with the positive image you’ve created through the above techniques.

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