As a start-up business, it’s easy to miss some essential aspects of ensuring your online presence is off to a good start. From a SSL certificate to SEO enhanced copy, cover these bases and you’ll have all the foundations you need for your business to prosper.
While the SSL certificate cost may be an initial outlay you could do without spending, it’s essential if you want to show your customers you’re serious about their online security. In fact, affordable website security from reputable Certificate Authorities mean that you don’t have to spend a fortune to be SSL secured.
If you were to head online to buy a product, you wouldn’t choose a company that didn’t consider data protection, would you? Even the basic technophile will know that if sensitive data is required to be entered, such as credit card details or login passwords, there should be the presence of an https:// connection.
So yourself a favour and look into the various SSL options. Online security is essential and your potential customers know that.
With millions of people using social networking sites every day, they’re a prime place for rounding interest in your business. From setting up a page on Facebook to retweeting and following likeminded businesses and potential customers on Twitter, don’t underestimate the power of social media.
Maximise your online presence with enhanced SEO. Use keywords wherever you can and build a reputation within Google that’ll see you fly up the ranks and see that you’ll be at the top of search term results in no time.
Make sure your website is easy to navigate, with clear and concise information. While pages upon pages and over-the-top designs may look funky, they detract from the reason why people are visiting – to buy your stuff.
Top notch copy and affordable website security are within your grasp – get off on the right foot with your fledgling business, today.
Photo credits: symantec.com