Search Engine Optimization or SEO in layman’s term simply means promoting a website online. It is a technique done to make a site search engine friendly, more visible and gain traffic from major search engines like Google, Yahoo, Bing and others at no additional cost per visitor.
When we do research, the fastest and easiest way to get and find relevant information is through using a search engine, by simply typing a keyword or a keyword phrase, results are posted in seconds and as a common practice we click and explore on the links found on the first page. These links found on the first page obtained a high-ranking placement in the search results page of a search engine, thus is the goal of implementing SEO on a website. The higher your site rank in a search the greater the possibility of gaining greater volume of qualified traffic when certain keywords and phrases are put into the search field.
Employing good SEO techniques when done properly can help to ensure that a website is accessible and will be found by most search engines. The site ranked higher in organic search results will easily get noticed by the people you wish to reach, in turn increases the amount of visitors it receives.
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