5 Ways to Maximize Real Estate Portals and Social Media When Looking for a Property

real estate portals

ABSTRACT: For most people, the internet has become part of their daily lives. Before, it was just connecting with friends and families. Now, it’s shopping, reading reviews, and finally, property hunting.

Online shopping has boomed with the emergence of several major players in e-commerce. On top of that, there’s even free shipping and cash on delivery. Therefore, if you can check commodities and buy them online, why not do the same with real estate?

But of course, you’re not buying a property online per se. Nowadays, you can browse properties for sale or lease in various real estate portals and even social media. So how can you effectively use these to find the right property for you? We have a couple of tricks for you:

1. Accessibility

There is internet in most parts of the country. Communication between sellers and buyers are made even better and faster if both parties are online. Otherwise, the seller can attend to queries as soon as they are available. Even negotiations are sometimes made online before potential buyers can visit the property.

2. Availability of actual photos and videos

Before, property listings used to be available mostly in real estate portals. But since almost everybody now has a social media, sellers also took advantage of this to list their properties for sale and lease.

Several agents use Facebook and Instagram to list their properties and promote them via ads to reach more audience. These posts often contain photos, and sometimes even videos of the space and its amenities so that potential buyers can already get a glimpse of the property. This is especially helpful for people who don’t have the time to schedule a viewing.

3. Convenience

Browsing for real estate options is made even easier with social media and real estate portals. As long as you have a stable connection, you can connect with the seller, and check out what the property has to offer whenever and wherever you may be.

Moreover, you can even experience your prospective home via 360° virtual tour in the comfort of your home or anywhere in the world at whatever time you prefer.

4. Filter according to your needs and preferences

What’s especially promising about real estate portals such as Lamudi is that you can filter property listings according to your preference—the type of property, price, location, and developer. That way, if you have a budget to stick to, you’ll know your options immediately. Or, if you’re a professional who prefers to trim your travel time, you can look for condominiums in a specific city or area which is closer to where you work.

5. Collect, compare and select

Last, but not the least, if you’re looking at several properties, you can collect all your prospects first to decide on later. You can save or bookmark the listing for comparison and even reference for when you must decide on which to go for.

The use of real estate portals and social media for property hunting offers convenience like no other. However, it still makes sense to do your research first and schedule a viewing before making a deal. After all, not everything you see on the internet is not actually what it is. Lastly, don’t be afraid to negotiate the price and what comes with it.


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