SEO Basics for Beginners

For many online webmaster, climbing up to reach the top spot in Google searches can sometimes feel like reaching for an impossible dream. Seeing your site at this spot gives you better opportunities and more visitors because your site is the first one they see. But what does it really take to make it to the no. 1 spot? How does Google determine the ranking of these sites based on accuracy of the keyword? This is where SEO technique application comes in. So what do you need to know about search engine optimization or SEO?



When an individual keys-in a phrase or a word in the search tab, Google works at finding the most relevant page to respond to their query as quickly and efficiently. You need to assess your website and make sure that search engines can find it quickly and efficiently as well. Using title tags related to the page’s content can do wonders for your web rankings. The same way goes for description meta tags but be sure that they are all unique and offers helpful information to people visiting your page.


Keywords play an important role to optimize a website for search engine users. Proper identification and selection of a keyword is the key in building a foundation for a website’s search engine ranking. To determine what keywords do most consumers are searching, the use of the Google Adwords Keyword Tool is best suggested for webmasters.


Create great titles that will give your web pages meanings, take advantage of the 70 characters that Google display in their search engine results page (SERP).  Bear in mind that there is a great chance to drive more traffic to your site if you will write catchy and informative page titles as web users want fast and straightforward information. Long or short titles may apply as long as they are not hard to read.


Ranking on top page of a search engine is a process which cannot be done overnight. Update your website every now and then and keep on choosing keywords on demand. The aforementioned Basic SEO methods should be properly implemented for your readers to appreciate and for improved Google search rankings too!


Photo credits:  Stuart Miles of


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