Comparison shopping is what consumers use to judge products and brands. Most companies use comparison shopping engines (CSEs) to engage with consumers and get real-time reports on pricing changes for different items. When prices start to come down, you want to be in the price range that will make customers pay attention to your brand. One way that many companies have gotten ahead with CSE is by using comparison shopping engine management by SolidCactus.com. With this data feed management, you’re able to see buying decisions and receive product feeds that are easy to navigate. Businesses receive their own CSE specialist to set up and understand how the CSE works and you receive a targeted strategy just for your business. All of the results are shared with you so that you can easily set up feeds, build relationships, follow the best practices available, analyze results and see research trends.
CSE has really given companies the bird’s eye view of the consumer landscape. With in-depth reporting, you’ll be able to adjust your own promotions and pricing points, as well as understand what consumers are looking for. For anyone with an e-commerce site, it can be difficult to get all of this information in one. That’s why it’s so important to have someone working with you who can suggest how to use CSE tools to diversify your e-commerce and create a better pricing plan for your products. With data from CSE, it becomes simple to meet pricing challenges and see what customers are looking for.
