6 simple tips for making the most of your email list

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Whether you are new to email list management or have been doing it for years, try these 6 simple tips to help make the most of your email list and keep it working hard for you. It doesn’t matter whether you have an email list of hundreds or hundreds of thousands to manage, the same principles will hold true.

1. Research

Use your email list to help you research what works best for your customers. Split your list down the middle and use A/B testing to experiment with things like the subject lines for the best open rates. Check out Which test won for ideas.

2. Segment

Dividing your list into groups allows you to plan and target your email campaigns more effectively.

3. Use a regular opt in

It can make sense to periodically send out an email that gets subscribers to verify that they still want to receive your emails. This ensures you have an engaged audience. If you use a service that charges per email sent, keeping your list short and sweet should help keep costs down.

4. Verify, Verify, Verify

Don’t throw away potential customers because of a simple typo, and don’t ruin your reputation by sending out lots of emails to unverified email addresses. It could lead to your emails being blocked. Use an email verification service like Brite Verify to avoid these problems.

5. Keep growing your list

Mobile apps are changing the way people use the web. Your website probably isn’t generating the same subscription rate it used to. If you have an app or are considering building one, make sure you make it easy for people to subscribe in the app. Remember point four? A good email verification service will have an API that lets you build email verification right into your app.

6. Make it easy to unsubscribe

Sounds crazy, but making it easy to unsubscribe has two benefits. Firstly, it helps people trust that you’re a reputable and worthwhile organisation. Secondly, it reduces the likelihood that your emails will be marked as spam by recipients as quick way to unsubscribe. Having your emails marked as spam harms your reputation as a sender and can lead to your emails being blocked.

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